Hey, I'm Erin

I was a dog trainer for 13 years. I made every business mistake you can make.

I had a big facility, classes running 6 days a week, loads of private clients and a waitlist a mile long, “good” revenue coming in the doors and a 5 star rating on google…. And a bad case of burnout. 

I missed my friends, my family and my dogs because I was too busy working in my business to build a business.

I worked with anyone and everyone and I was miserable (because not all humans are good humans!)

I wasn’t making enough for the time I was spending and I needed a fucking vacation in the worst way. I was tapped out and feeling trapped. 

Maybe you can relate. 

It took some time but I learned how to:
 

• Build an actual business - instead of an expensive hobby;
  
• Make more money - to give myself and my dogs the life we want;
  
• Find work/life balance - so I wasn’t always working… I didn’t want to be forever on a leash!
  
• Fall back in love with dog training - so I could look forward to work again;
  
• Reconnect with my people - because nobody is an island;
  
• Grow as a person - because I was holding myself back.
  
  

I learned that 1 to 1s and group classes just weren’t going to cut it. They just weren’t. There’s only so much of me. Something had to give. 

I needed: 

• A core offer that levels up client results (and includes an online component!) 
• A sales and marketing strategy that isn’t sleazy or pushy
• An understanding of my niche & what I do best
• A reality check about what personal stuff was keeping me stuck 
• An automated business where I didn’t have to do ALL THE THINGS
• Support - why go it alone when you don’t have to? 

Most of all, I needed time with my dog. I bet you do too!