The term Impostor Syndrome is used widely in the dog industry.
I've never met a dog trainer who didn't struggle with it in some way.
But what it is? Where does it come from? (hint: you're not broken, it's not a "you" problem.)
And most importantly - what can we DO about it? (This isn't another "oh yeah, you definitely have this problem - ok have fun figuring out how to fix it!" webinar).
The place where dog pros are tapping in to coaching gold and getting free help, tips, tricks and what to do and what to avoid as a dog trainer. Get a feel for who I am, what I do and the value I can add to your business, and your life.
Most dog trainers get into their own businesses fueled by a desire to help dogs, and help people.
Unfortunately that means starting a business without the knowledge or experience of what running a business actually takes.
And that leads them to working way too much, for way too little, with the wrong kinds of clients and wondering why they are so tired and stressed and have no fucking time for anything except their business.
It doesn't have to be that hard.
Learning how to build, run and scale a dog training business that has systems in place that allow it to operate like a business is vital to being able to stay in business and continue to help dogs and help people.
This podcast is for dog trainers tired of running their business like every other trainer and ready to step into building a fucking dog training empire without it taking over their entire life
The dog training industry is unregulated, we know that. And that causes a lot of issues.
One of the biggest issues though, is how many trainers get sucked into shit slinging, threatening, shaming, name calling and attacking other people in the name of "making a difference".
Well, that doesn't really make a difference, in fact it makes things so much worse in so many ways.
So let's talk about it. Let's talk about:
1) How to best talk about the things that matter to us so that it actually effects change rather than becomes a fight (i.e how to be part of the solution, not part of the problem);
2) How to respond (and protect ourselves) when people are attacking and shit slinging;
3) How to protect your mental and emotional energy when having these hard conversations.
Dog trainers and money, amiright??
One of the most fucked up things in our industry is this underlying, pervasive belief that you can either care about the dogs and want to help OR you can charge enough that you make good money.
Well, I call bullshit. Caring about your job doesn't mean you should do it for free.
Or for an amount of money that doesn't actually meet your financial needs.
You're not greedy if you want to be financially solid. Nor does it mean you don't give a shit about the dogs.
Sarah Stremming and I sat down to have this very important discussion, on her Cog Dog Radio podcast.
It's a good idea, right?
It's something we all should be doing, right?
It's something we all should be helping our clients do too, right?
There's a whole bunch of shit that can get in the way of people being able to advocate for their dogs.
Hannah Brannigan and I sat down and had a fucking fantastic chat about it.
So if you don't always know how to advocate for your dog in certain situations, or wish you were better at it.
And/or if you wish your clients were better at advocating for their dogs and want to know how you can help them do that.
And you haven't listened to this episode yet (I mean really, even if you have, give it another listen!)
This episode of the Drinking from the Toilet podcast is for you!
The amount of time and money that dog trainers spend on certification and CEU's is admirable.
Except, it might not be actually giving you what you think it is.
If you've been told that certifications will:
- Bring in more clients;
- Regulate the industry;
- Automatically make you a better trainer;
Then join me as I dive into these 3 myths about certification in the dog training industry and give you the truths about them instead.
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