My Gifts to You

Building a sustainable, successful dog training business VIDEO

So many trainers are in a place where they are working their asses off to try and make their businesses sustainable and are having to work harder and harder simply to run their businesses in a way that provide the life they want and need.

And it can be frustrating, overwhelming, scary af and feel almost impossible to change.

I've got you. Join a past client, phenomenal dog trainer and all round stellar human being Jamie Shellington and me in our recorded chat about the problems with a traditional dog training business model (if you rely on private sessions, group classes or board and trains as your business model, then this is for you) as well as what to do instead.

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10 things to focus on to build a sustainable dog business

No dog trainer I've ever met has gotten into the industry because they want to run a business.

It's about helping people and their dogs.

BUT in order to do that, you have to be able to run your business in a sustainable way that doesn't burn you the fuck out, or you aren't helping anyone.

I've put together a free guide to help you figure out where you need to be focusing in order to build a sustainable, scalable business that provides the life you need while helping the people and dogs you want.

Yes please, I need this!

365 Social Media Prompts

Now this one isn't free but at $29, it might as well be.

Get off the content treadmill and get outside with your dogs, knowing you have 365 pieces of content ready to go (and maybe even scheduled already!)

You need this if:

  • Sitting down to create social media content makes you want to tear your hair out;
  • You want more engagement on your content;
  • You want to learn about your audience more so you can tailor your content for more sales;
  • You want a simple plug and play system that is customizable to your audience and specialty;
  • You want more time doing the things you love (probably with your dogs) and less time sitting in front of a computer trying to come up with ideas;
  • You want to be able to schedule months of content in a single afternoon;
  • You don't know wtf to post half the time (or maybe even all the time!);
  • You're discouraged that your content efforts up to now haven't paid off the way you'd hoped;

The Business End of the Leash Podcast

Most dog trainers get into their own businesses fueled by a desire to help dogs, and help people.

Unfortunately that means starting a business without the knowledge or experience of what running a business actually takes.

And that leads them to working way too much, for way too little, with the wrong kinds of clients and wondering why they are so tired and stressed and have no fucking time for anything except their business.

It doesn't have to be that hard.

Learning how to build, run and scale a dog training business that has systems in place that allow it to operate like a business is vital to being able to stay in business and continue to help dogs and help people.

This podcast is for dog trainers tired of running their business like every other trainer and ready to step into building a fucking dog training empire without it taking over their entire life

Listen on Spotify

The Value of Dog Training

Dog trainers and money, amiright??

One of the most fucked up things in our industry is this underlying, pervasive belief that you can either care about the dogs and want to help OR you can charge enough that you make good money.

Well, I call bullshit. Caring about your job doesn't mean you should do it for free.

Or for an amount of money that doesn't actually meet your financial needs.

You're not greedy if you want to be financially solid. Nor does it mean you don't give a shit about the dogs.

Sarah Stremming and I sat down to have this very important discussion, on her Cog Dog Radio podcast.

Listen to the episode

Advocating for your dog

It's a good idea, right? 

It's something we all should be doing, right?

It's something we all should be helping our clients do too, right?


And also…

There's a whole bunch of shit that can get in the way of people being able to advocate for their dogs.

Hannah Brannigan and I sat down and had a fucking fantastic chat about it. 

So if you don't always know how to advocate for your dog in certain situations, or wish you were better at it.

And/or if you wish your clients were better at advocating for their dogs and want to know how you can help them do that.

And you haven't listened to this episode yet (I mean really, even if you have, give it another listen!)

This episode of the Drinking from the Toilet podcast is for you!

Shut Imposter Syndrome the Fuck Up Webinar

The term Impostor Syndrome is used widely in the dog industry.

I've never met a dog trainer who didn't struggle with it in some way.

But what it is? Where does it come from? (hint: you're not broken, it's not a "you" problem.)

And most importantly - what can we DO about it? (This isn't another "oh yeah, you definitely have this problem - ok have fun figuring out how to fix it!" webinar).

Free Facebook Group

The place where dog pros are tapping in to coaching gold and getting free help, tips, tricks and what to do and what to avoid as a dog trainer. Get a feel for who I am, what I do and the value I can add to your business, and your life.

Get on My Email List

Want to hear directly from me in your inbox with tips, tricks, ideas, perspective shifts and thoughts around:

1) Adding an online component to your business;

2) Sales and Marketing;

3) Mindset shifts;

4) Random thoughts;

5) Lots of swearing (because fuck is such a great word);

6) Challenges and solutions in business and life;

7) Be the first to know about trainings, podcast episodes and new courses/programs I will be offering.

Handling Conflict in the Dog Training Industry

The dog training industry is unregulated, we know that. And that causes a lot of issues.

One of the biggest issues though, is how many trainers get sucked into shit slinging, threatening, shaming, name calling and attacking other people in the name of "making a difference".

Well, that doesn't really make a difference, in fact it makes things so much worse in so many ways.

So let's talk about it. Let's talk about:

1) How to best talk about the things that matter to us so that it actually effects change rather than becomes a fight (i.e how to be part of the solution, not part of the problem);

2) How to respond (and protect ourselves) when people are attacking and shit slinging;

3) How to protect your mental and emotional energy when having these hard conversations.